Dan Sullivan

Owner, Trainer

Dan Sullivan

Owner, Trainer


What year did you start CrossFitting?


Why did you get into fitness (and CrossFit)?

I often credit CrossFit with saving my fitness career. I had been working in the fitness industry for over 12 years when I came across CrossFit in 2010. At the time I had become burned out on the traditional approaches to exercise and strength and conditioning. CrossFit’s methodology and ideology was exactly what I needed to rejuvenate me and that it did. I began by experimenting with the archived workouts on the CrossFit main site and from there I began to explore the opportunity to open my own affiliate. Fast forward 6 years and I am now a co-owner of CrossFit The Rack and I firmly believe that getting into CrossFit was the most important and rewarding decision I have made in this industry.

Why did you become a trainer?

I have been a fitness professional since 1998. I started off with personal training and have since held positions including Fitness Director, Head of Small Group Training and Director of Professional Education for different health clubs. However, I have always held onto the dream of owning and operating my own gym. I ultimately became a CrossFit coach in an effort to make this dream into a reality. Since obtaining my Level 1 CrossFit certification I have found coaching in CrossFit to be the most rewarding experience of my career in fitness. The people I work with are highly motivated, eager to learn and incredibly receptive to being coached. I love helping people reach their fitness goals and exceed their wildest expectations. I truly embrace the opportunity to work with such an amazing community of people.

What’s your favorite CrossFit movement?

Squat Clean Thruster

What is your favorite cheat food?

Oreo Cookie Milkshakes with Whipped Cream

What’s your favorite Superhero and why?

Deadpan because he’s the contrarian superhero


  • CrossFit Level 3 Trainer
  • CrossFit Level 2 Trainer
  • CrossFit Level 1 Trainer
  • CrossFit Weightlifting
  • CrossFit Endurance
  • MA Exercise Science